These are the steps I follow to design a strong and memorable Brand Identity for your business.
The first step is about discovery everything about your business, like what makes you different, who are your biggest competitors and what is your target.
I will make you fill out a series of forms that will help me to understand how you want your brand to be perceived.
This is where I will present you your Brand Profile that contains important things like your Personality, your Ideal Buyer Persona, the Brand Positioning and the Brand Story. You will also receive some Tag Lines and the Competitive Landscape.
To proceed with the development of the design I will also present you some Moodboard to choose from.
I will develop and present you the Logo with Mockups to better understand the design and the application.
Then I will refine the final proposal and I will deliver your final design with your unique Brand Guidelines.