{"id":1626,"date":"2022-01-10T12:00:00","date_gmt":"2022-01-10T10:00:00","guid":{"rendered":"https:\/\/alancasadei.it\/?p=1626"},"modified":"2023-09-10T18:00:26","modified_gmt":"2023-09-10T16:00:26","slug":"your-logo-is-not-your-brand","status":"publish","type":"post","link":"https:\/\/alancasadei.it\/index.php\/2022\/01\/10\/your-logo-is-not-your-brand\/","title":{"rendered":"Your Logo is not your Brand"},"content":{"rendered":"\n<p>Say below this thumb there is your logo: can you tell it is you? Nope.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4299-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1629\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4299-1024x1024.jpeg 1024w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4299-300x300.jpeg 300w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4299-150x150.jpeg 150w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4299-768x768.jpeg 768w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4299.jpeg 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br>But how about these? Of course yes:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1632\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4302-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1632\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4302-1024x1024.jpeg 1024w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4302-300x300.jpeg 300w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4302-150x150.jpeg 150w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4302-768x768.jpeg 768w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4302.jpeg 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1630\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4300-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1630\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4300-1024x1024.jpeg 1024w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4300-300x300.jpeg 300w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4300-150x150.jpeg 150w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4300-768x768.jpeg 768w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4300.jpeg 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1633\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4303-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1633\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4303-1024x1024.jpeg 1024w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4303-300x300.jpeg 300w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4303-150x150.jpeg 150w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4303-768x768.jpeg 768w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4303.jpeg 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1631\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4301-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1631\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4301-1024x1024.jpeg 1024w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4301-300x300.jpeg 300w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4301-150x150.jpeg 150w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4301-768x768.jpeg 768w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4301.jpeg 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><br>The most famous brands use the power of the <strong>Brand Identity Consistency<\/strong>.<br>The color palette you choose evokes emotions, the typography you use communicates personality, the imagery selection tells a story and the words you use has a meaning.<br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1634\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4304-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1634\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4304-1024x1024.jpeg 1024w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4304-300x300.jpeg 300w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4304-150x150.jpeg 150w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4304-768x768.jpeg 768w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4304.jpeg 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1635\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4306-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1635\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4306-1024x1024.jpeg 1024w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4306-300x300.jpeg 300w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4306-150x150.jpeg 150w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4306-768x768.jpeg 768w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4306.jpeg 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1636\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4307-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1636\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4307-1024x1024.jpeg 1024w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4307-300x300.jpeg 300w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4307-150x150.jpeg 150w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4307-768x768.jpeg 768w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4307.jpeg 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1637\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4308-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1637\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4308-1024x1024.jpeg 1024w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4308-300x300.jpeg 300w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4308-150x150.jpeg 150w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4308-768x768.jpeg 768w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4308.jpeg 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Discover <a href=\"https:\/\/alancasadei.it\/index.php\/2021\/12\/13\/__trashed\/\"><strong>how I develop strong and memorable brand identities<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Say below this thumb there is your logo: can you tell it is you? Nope.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Logo is not your Brand - Alan Casadei<\/title>\n<meta name=\"description\" content=\"Enjoy \u201c Your Logo is not your Brand \u201d, an article I wrote about Design. 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