{"id":1624,"date":"2021-12-13T12:00:00","date_gmt":"2021-12-13T10:00:00","guid":{"rendered":"https:\/\/alancasadei.it\/?p=1624"},"modified":"2023-09-10T18:01:27","modified_gmt":"2023-09-10T16:01:27","slug":"how-to-brand-your-business","status":"publish","type":"post","link":"https:\/\/alancasadei.it\/index.php\/2021\/12\/13\/how-to-brand-your-business\/","title":{"rendered":"How to Brand your Business"},"content":{"rendered":"\n<p>These are the steps I follow to design a strong and memorable Brand Identity for your business.<\/p>\n\n\n\n<p><strong>Analysis<\/strong><br>The first step is about discovery everything about your business, like what makes you different, who are your biggest competitors and what is your target.<br>I will make you fill out a series of forms that will help me to understand how you want your brand to be perceived.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/IMG_4312-1024x576.jpeg\" alt=\"\" class=\"wp-image-1643\" style=\"width:551px;height:368px\" width=\"551\" height=\"368\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>2. <strong>Strategy<\/strong><br>This is where I will present you your <strong>Brand Profile<\/strong> that contains important things like your <strong>Personality<\/strong>, your <strong>Ideal Buyer Persona<\/strong>, the <strong>Brand Positioning<\/strong> and the <strong>Brand Story<\/strong>. You will also receive some <strong>Tag Lines<\/strong> and the <strong>Competitive Landscape<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/sp_p_slide1.jpg.webp\" alt=\"\" class=\"wp-image-1654\" style=\"width:551px;height:368px\" width=\"551\" height=\"368\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/sp_p_slide1.jpg.webp 445w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/sp_p_slide1.jpg-300x200.webp 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/figure>\n\n\n\n<p>To proceed with the development of the design I will also present you some <strong>Moodboard<\/strong> to choose from.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/mood-board-examples-female-entrepreneur-1024x683.png\" alt=\"\" class=\"wp-image-1655\" style=\"width:551px;height:368px\" width=\"551\" height=\"368\" srcset=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/mood-board-examples-female-entrepreneur-1024x683.png 1024w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/mood-board-examples-female-entrepreneur-300x200.png 300w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/mood-board-examples-female-entrepreneur-768x512.png 768w, https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/mood-board-examples-female-entrepreneur.png 1500w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>3. <strong>Design<\/strong><br>I will develop and present you the <strong>Logo<\/strong> with <strong>Mockups<\/strong> to better understand the design and the application.<br>Then I will refine the final proposal and I will deliver your final design with your unique <strong>Brand Guidelines<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/alancasadei.it\/wp-content\/uploads\/2023\/09\/40-branding-identity-mock-up-vol-9.jpg\" alt=\"\" class=\"wp-image-1656\" style=\"width:551px;height:368px\" width=\"551\" height=\"368\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>These are the steps I follow to design a strong and memorable Brand Identity for&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,26],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Brand your Business - Alan Casadei<\/title>\n<meta name=\"description\" content=\"Enjoy \u201c How to Brand your Business \u201d, an article I wrote about Design. Let me know what do you think about it and contact me for inquires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alancasadei.it\/index.php\/2021\/12\/13\/how-to-brand-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Brand your Business - Alan Casadei\" \/>\n<meta property=\"og:description\" content=\"Enjoy \u201c How to Brand your Business \u201d, an article I wrote about Design. 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